Why Consistency Matters
I’ve come to find that most creatives don’t enjoy consistency. In fact, most creatives kinda shudder at the word. I think it gives off the feeling of the mundane; we automatically go to thought of doing the same thing over and over again. Consistency has definitely got a bad rap when it comes to creativity and leading teams of creative people. Creative people by nature tend to look for what is new, what is fresh. So to lead a team of creative people, you have to actively and continually change the perception of consistency.
Trust is built with consistencyLincoln Chaffee
The former governor of Rhode Island, Lincoln Chafee, summed up consistency in an elegant and easy to remember phrase: “Trust is built with consistency”. If we take a moment to pull out of our creative team and think about all of the volunteers it takes to put on a weekend service, the necessity of consistency becomes a bit more obvious. If you were to put yourself in a volunteer’s shoes, imagine coming in to serve on the weekend to find that things are in disarray, computers aren’t ready, equipment is malfunctioning, a musician’s avoim unit isn’t working, etc. If this was the exception and not the norm, there’s probably a lot of forgiveness. But for most churches I’ve visited and seen, unfortunately, this is the norm. Every time a volunteer comes in and things aren’t ready it says a few things to them:
- We aren’t prepared and you shouldn’t be either.
- We don’t value your time and you shouldn’t value ours.
- We don’t take this seriously and you shouldn’t either.
Read any book like Great by Choice, Crucial Conversations, Five Dysfunctions of a Team, and you’ll quickly realize the obvious. The success of any team is built on trust. When a volunteer comes in week after week, giving up their time and energy to serve in your department, and everything is ready for them, meaning they have what they need to succeed on the weekend, trust begins to form. And when you have a team that fully trusts each other, watch out! There’s not a challenge the team can’t conquer.
Conversely, when we are consistent in having things ready for our volunteers it says a few things to them:
- We are prepared and you should be too.
- We value your time and you should value ours.
- We take this seriously and you should too.
Imagine now taking the same ideas of consistency to your creative team or those that you lead. Imagine your coworkers or direct reports knowing what to expect when they come in to work. Imagine a fully prepared team all pushing in the same direction because trust has been established through consistency. As creatives we have to move from understanding consistency as a hindrance and seeing it as one of our best allies.